The 1968 Hurst/Olds was the first car to carry the "Hurst"
name. Although George Hurst had established himself firmly as a
cornerstone in American muscle performance, this was his first official
branding by the big three auto companies.
The 1968 Hurst/Olds was available as a sedan or hardtop and featured
numerous unique options including "Force-Air" rally stripes,
dual gate hurst shifter, custom decklid, custom instrumentation,
positraction axle, power disc brakes, custom peruvian silver paint
with black accents, and a powerful 455 cid engine. The engine was
beefed up internally and delivered an honest 390 horsepower through
a heavy duty rearend. The Goodyear G70-14 polyglas tires proved
to be no match for the torque monster 455 engine.
The Hurts/Olds partnership lasted for many years and continued
into the 1980's.