Muscle Car Drive

1968 Hurst Oldsmobile 4-4-2

1968 hurst/olds

The 1968 Hurst/Olds was the first car to carry the "Hurst" name. Although George Hurst had established himself firmly as a cornerstone in American muscle performance, this was his first official branding by the big three auto companies.

The 1968 Hurst/Olds was available as a sedan or hardtop and featured numerous unique options including "Force-Air" rally stripes, dual gate hurst shifter, custom decklid, custom instrumentation, positraction axle, power disc brakes, custom peruvian silver paint with black accents, and a powerful 455 cid engine. The engine was beefed up internally and delivered an honest 390 horsepower through a heavy duty rearend. The Goodyear G70-14 polyglas tires proved to be no match for the torque monster 455 engine.

The Hurts/Olds partnership lasted for many years and continued into the 1980's.


1968 hurst olds interior




At the heart of 442 was a new 455 cubic inch V-8. Horsepower was rated at 390.

1968 455 hurst olds engine

Production / Performance

Only 515 Hurst/Olds were made in 1968 despite orders in excess of 3000 at dealers. 451 were hardtops and 64 were coupes. Quarter mile performance was 13.9 seconds at 103mph.


1968 Olds 442 Top

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